B Industrial Design graduate 2020
Optimum Feeding + Optimum Winding = Optimum Sleep
New parents' unawareness of their child's digestive happenings is a big issue. The majority of the infant's communication and body movements (Crying) relate to their digestive functions. These manifestations are colic, reflux and lactose overload which can be counteracted by using Philippa Murphy's method of burping to alleviate and release ingested air that causes pain to a child. The root issue with unsettled Infants is often Digestive Overload, when there is an imbalance of wind (air) and enzymes in the stomach and esophagus.
This happens in three ways; Babies swallow too much air, Parents feed their baby too frequently , Parents don't burp their child enough.
There is an opportunity to prevent these manifestations by winding the child comprehensively.
Bub is an interactive baby suit that helps and educates parents to achieve optimum winding. It is designed to be an essential tool for all parents in the first 12 months of raising their newborn.
wHO AM I?
Hi! My name is Jono, I am a loud Filipino introvert who has a dream bigger than himself. I can’t seem to move away from being like my dad who has a relentless passion to make something from zero to hero. I am currently running a branding agency with two close friends, starting two new ventures and actively working with other creatives in Auckland. I like to keep myself busy and excited!
I also run fast, and play football.